Sunday, November 3, 2019
Continuos quality improvement Essay Example | Topics and Well Written Essays - 250 words
Continuos quality improvement - Essay Example Lack of information among patient is a leading cause of hostility to treatment or noncooperation. Thus, this is a problem that hinders quality healthcare. Upon defining the problem, I would collect the relevant data that would show this problem and hence support the need for patient education. Analysis of the collected data would show the current performance of the program (The National Learning Consortium, 2013). By so doing, CQI initiative would identify the main causes of the problem. Data analysis forms a basis for improvement. Improvement should be made if the results show low-quality indicators. A CQI process should identify the root causes of a problem and the alternative changes that can improve the process. About patient education, data may show that lack of information about treatment and aspects such as pain may lead to hostility to treatment among patients. After determining the necessary changes, control measures should be instituted. Control measures involve close monitoring of the initiative to ensure that it delivers the required objectives. In the end, the CQI initiate would be successful. The National Learning Consortium. (2013). Continuous Quality Improvement (CQI) Strategies to Optimize your Practice. Retrieved from
Friday, November 1, 2019
Customer services Essay Example | Topics and Well Written Essays - 1000 words
Customer services - Essay Example Purchasing, product quality and product manufacture may never interact or talk to clients directly, yet they are crucial aspects in meeting the needs of the customers. If a business wants to deliver costly goods that, does not work and make late delivery, this affects consumer service in the same way as the effects of rude sales representative will do. The entire business should consolidate its efforts to offer adequate and effective customer service. The paper will investigate different ways of enhancing customer service to enhance the profitability of an enterprise. Discussion In a bid to compete effectively in a real customer-driven way, a business must integrate its whole business operations around meeting the needs and wants if its customers ââ¬â not marketing, selling and client service, but logistics of production and financial infrastructure and metrics. Business exceeds expectation of their clients by focusing innovation attempts in different areas such as creating frien dly customer process, ensuring workers commitment to services of customers and client dialog, (James, 2009, p.12). A business attains some excellence in these areas to attain effective customer service. Businesses with better customer services comprehend that providing a superior experience for clientsââ¬â¢ triggers loyalty and enhance combine results. ... Managers should understand and improve clients experience with their products and overall business transactions and services, (Kerr, 1996, p41). Similarly, business should streamline its resources without compromising its essentials. The company should maintain close contact with its clients on a regular manner, update them with free product and service information and ensure client satisfaction. This is because mood and perception of customers truly matters in any business transaction. For instance, if one is operating a healthcare company, he should understand that his clients are dealing with emotional aspects such as medication and illness, (Leone, 1999, p.45). Therefore, the employees should offer the client with emotional support and offer empathy dimensions to motivate and retain customers. Clientelling model is an effective mechanism used by large-scale companies. It entails pairing a client with a representative or employee who signs in the customerââ¬â¢s actions into the company database and meets future customer services accordingly. This is effective in creating connections with profitable customers, (Macphee, 2011, p.89). A company can improve customer service using cost-cutting strategies that balance the budget without terminating fundamental service, for instances, acting on the terms of the clients. This will involve interacting with clients in appropriate ways. Instead of employing a customer greeter whom clients mainly dismiss, the managers can instruct workers throughout the company to welcome incoming customers. This is about providing services based on the clientââ¬â¢s terms. Additionally, create a strong customer
Wednesday, October 30, 2019
In-N-Out Burger Research Paper Example | Topics and Well Written Essays - 1000 words
In-N-Out Burger - Research Paper Example Over the years, the company has remained in the hands of the Synder family. The main reason behind In-N-Out Burgerââ¬â¢s success is that it has a simple menu and maintains a customer-friendly attitude (Funding Universe, n.d.). Simplicity was what Synder had in mind when he opened the first In-N-Out Burger store. As its name suggests, everything about the company is quick and fast. Customers can go through the drive-thru and order via a two-way speaker unit; the menu is very limited; and prices remain competitive (Funding Universe, n.d.). Slow and steady was the philosophy that made this company so great. In recent times, the company has expanded into other states such as Arizona, Utah, and Texas (In-N-Out Burger, 2012). Many experts would say that the company has failed to become a national brand because it limits itself in terms of growth. However, when Harry and his wife founded In-N-Out Burger, their desire was to ââ¬Å"serve customers high-quality, fresh food with efficient, friendly service in a clean and tidy environmentâ⬠(Funding Universe, n.d.). Synder had no aspirations for turning In-N-Out Burger into a corporate brand; this is why the company has remained family-owned to this very day. Even though Harry Synder has passed away, his legacy lives on through his children and their children. Justification for International Expansion With the struggling economy these days, In-N-Out Burger needs to consider alternatives to the current markets in which it is involved in. There is potential growth in other states around America, but with the economy so fragile, it may not be the best move. In-N-Out Burger should look further afield and try to capture some of the huge global demand for fast food. In many developing countries, people are starting to turn to fast food as their incomes grow. Of course, In-N-Out Burger would have to adopt its strategy that was so successful in California. Prices would have to be lowered so that local consumers could affo rd it. Also, cultural considerations would have to be made so that the In-N-Out Burger brand does not get a bad reputation for offending religious and/or cultural values. In-N-Out Burger has already proven that it can expand to other states within the United States, albeit at a very slow pace. However, so long as In-N-Out Burger could retain control over its foreign operations, then there is no reason to say that the company could not still hold true to its philosophy. The problem is that when most other fast food restaurants expand overseas, they do so through franchising. This would not be suitable for In-N-Out Burger because it goes against the companyââ¬â¢s core values. If the company was going to go down the franchise route, then they should make sure that American expats are put in charge because they would understand the companyââ¬â¢s organizational values. Country Overview The three proposed countries that In-N-Out Burger should consider expanding to are Canada, France , and Japan. Each of these countries will be evaluated in terms of the fast food industry and In-N-Out Burgerââ¬â¢s likelihood of success. Canada In terms of culture and food preferences, Canada is very similar to the United States. This makes Canada an ideal first step towards expanding overseas. As of 2010, the Canadian fast food industry was estimated to be worth C$ 20 billion (Euromonitor International, 2011). This shows that the fast food industry in alive and well in Canada. This probably means that there are limited growth opportunities because the market is already saturated with fast food chains. Tim Hortonââ¬â¢s, with a 26 percent market share, and McDonaldââ¬â¢s, with a 15 percent market share, are currently the two market leaders in the fast food industry. However, because Canadian consumers already frequent
Monday, October 28, 2019
American Fast Food in Korea Essay Example for Free
American Fast Food in Korea Essay 1. Base on market information for Asia Pacific, we can made conclusion that business future in Asian region has to have bright future. With 33% of the worlds GDP and 50% of its population, Asia has emerged as a rapidly growing force in the global economy. Due to the cultural diversity, regulatory controls, growing base of consumer power and its own set of business rules, the multinational corporations (MNCs) find it challenging to enter the Asian market successfully. Most MNCs are reassessing their existing strategies or formulating new strategies to sustain their growth (4). With regional exports exceeding $1. 3 trillion, the East Asia and Pacific regionââ¬â¢s share of trade in GDP is the highest in the world. (Global Development. Finance Report. 2006). The economy of South Korea has grown in the last 35 years. Per capita GNP only $100 in 1963, exceeded $20,000 USD in 2005. South Korea is now one of the worlds largest economies (as of 2006, it is 14th in the world according to GDP). (2). If we will compare Korean market to East Asian countries (Exhibit 1 p. 12). From report I have strong understanding that mane fast-food market in any Asian countries is in big cities. Letââ¬â¢s check urban population level in all Asian countries. Based on Exhibit 1 we can clearly see that Korea has one of the best Urban Population level-total population level 47. 6 million and urban population is 82%. Check GDP and GNI level. We can see that Korean level one of the highest in the Asia. Nominal GDP (2005 est. ): $811. 1 billion. GDP growth rate: 2003, 3. 1%; 2004, 4. 6%; 2005, 4. 0%. Per capita GNI (2004): $14, 162. (5). In 1997 Korea had some serious economic crises and faced sever difficulties. After some structural reforms in Korean government, economy starts to recovery. Already In 2001 Korea was 13th largest economy in the world with GNP of $398 billion. So based on all information from above I can make conclusion that Korea has good future and it is one of the most promising market in Asian region. 2. Porters Five Forces have become a yardstick for assessing industry profitability. They are ?Buyers/customers power ?Suppliers power ?Rivalry among competitors ?Threat of new entrants ?Threat of substitute products I will try to analyze each one, for Korean fast food market. Buyers ââ¬Ëpower. The power of buyers is the impact that customers have on fast food industry. Buyers could be powerful in different circumstances. I believe that in our case we can say that buyers are concentrated. As I could explain earlier, main per cent of population in Korea are in the big cities. Its give us good idea that for fast food industry in this region will be easier to delivery product to the customers. Buyers purchase the significant proportion of output. Suppliers power. A fast food industry require raw material for there business-labor, components. It leads to buyer-supplier relationship between the fast food industry and the firms that provide it the raw materials used to create products. Suppliers are powerful if they are concentrated- it will be really expensive to switch the supplier. From another side suppliers are week if it will be many suppliers with standard product on the market Korean agriculture sector includes forestry and fisheries. National products are rice, vegetables, fruit, root crops, barley; cattle, pigs, chickens, milk, eggs, fish. About 20% of the land used for agricultural busyness (5). From here we can understand that for fast food companies will be easy to find or switch the suppliers without problems for there businesses. Threat of new entrants. The possibility that new firms may enter the industry also affects competition. In theory any firm should be able to enter and exit market. And if free entrance and exit exists, than profit always should be nominal. There are some barriers of entry. Easy to entry if: little brand franchise; access to distribution channels; common technology. On Korean market steal not allot firms with brand franchise. And it is big requirement in new choices for customers. It let us know that it will be easy to enter to the market. Threat of substitute products. Product price elasticity is affected by substitute products-as more substitute become available, the demand becomes more elastic since customers have more alternatives. A close substitute product constrains the ability of firms in an industry to raise prices. In our case we can see example of some firms, Lotteria and McDonalds, who easy change there recipes for Korean customers which needs more healthy national ingredients for there food. Rivalry among competitors. In pursuing an advantage over its rivals, a firm can choose from several competitive moves: changing prices; improving product; creatively using channels of distribution; exploiting relationship with supplier. For firm who will try to enter Korean market, I would say more realistic and more helpful move will be to improve products. Improving quality of materials, quality of services, and probably quality of food preparation technology (healthier environment), will be most important key to success on the Korean fest food market. 3. Urban Koreans eat out frequently. Fast paced lifestyles are driving Koreans to choose western-style fast-food, but healthy eating is a concern. These factors are driving a fast growing market for sandwich store franchising (3). Another important factor is that about 75%-80% fast food customers are young people whose age less than 20 year old. It is mean that ââ¬Å"along with westernization of Korean taste, western chain gained in popularityâ⬠. In the past, people seeking a fast meal would have been satisfied by fast-food giants like McDonalds or Burger King, but it is changing. Consumers are seeking different choices. This new requirements has opened doors for a steadily growing market for fresh and healthy sandwich businesses. Lotteria is a local hamburger franchiser and is the fast-food market leader in Korea. From 2002 to 2003 Lotteria experienced a sharp sales drop of 40%. However, a strong contrast was seen in the South Korean sandwich market, as its $41. 20 million1 market value in the second quarter of 2003 doubled to $82. 40 million in the fourth quarter. This dramatic growth is forecast to continue, and the anticipated market value for 2004 is $117. 71 million (3) Besides Lotteria, the local franchisers include Sandday, Sandpresso and Sand Food. In response to the aggressive foreign companies, they are also coming up with strategies to secure their position within the market, and the competition is about to heat up. Based on all this information I would say that fast food business in Korea growing and this will continue until people need more choices. 4Globalization is the key to sustained growth for Yum Company! Brands, the worldââ¬â¢s biggest quick-service restaurant company headquartered in the United States and managing five fast food brands KFC, Pizza Hut, Taco Bell, AW and Long John Silverââ¬â¢s. Demand for fast food is rising because lifestyles are changing,ââ¬â¢Ã¢â¬â¢ said Allan, who leads overseas operations outside of the U. S.and China, in a recent interview with The Korea Times. More Koreans are being time pressured than they were historically. This trend is happening here. The number of people eating ready made food is continuing to increase. ââ¬â¢Ã¢â¬â¢(Graham Allan, president of Yum! Restaurants International. 11. 06. 2006) (6). As a socially responsible company, the 51-year-old executive said Yum will provide more optional dishes to health-conscious consumers amid a well-being spree in the nation, but will not abandon its traditional concept of great taste. ââ¬â¢Ã¢â¬â¢ Under his leadership, Allan said he will target an annual growth of 10 percent or more in operating profits. There are about 250 Pizza Hut delivery outlets in the nation, which are set to expand to over 400. Korea makes up about 5 percent of Yumââ¬â¢s international division sales, which amount to some $11 billion half of the groupââ¬â¢s overall system sales. If I were business consultant, I would recommend starting making money on Korean fast food market. The new trend is propelling growth in the franchising market. It is anticipated that the market will experience intense competition for the next couple years. New fast food companies should be able to take advantage of the situation and enter the market without much difficulty, while it is still at an early stage of development. Reference page: 1. http://www. iff. com/Internet. nsf/0/B7A5C7E9B662B52685256D02006683DA 2. http://www. answers. com/topic/economy-of-south-korea 3. http://ats. agr. ca/asia/3879_e. htm 4. www. berkeleyabc. org/2006/ 5. http://www. state. gov/r/pa/ei/bgn/2800. htm 6. http://times. hankooki. com/lpage/biz/200611/kt2006110617463411890. htm.
Saturday, October 26, 2019
The Preatorian Guard Essay -- History, Emperors of Rome
Introduction Their name alone invokes many vivid images; from heroic men clad in Roman red iron to bloody battlefields, where they stand disciplined and ordered while chaos reigns all around, and even of the quiet corridors of the Emperorsââ¬â¢ palace, where a change in power and leadership is only a blade thrust away. These fierce and hardy men formed the iconic symbol of the Ancient Roman Army: the Praetorian Guard. Rigid and unwavering, these soldiers were the bodyguards of the most powerful men in the ancient world: The Emperors of Rome. Formally created in 23 BC by Gaius Julius Caesar Augustus the Praetorian Guard Served as Bodyguards for the Emperors, About nine cohorts of five hundred men each formed the early Praetorian Guard; they were stationed right outside the center of Rome. The Praetorian Guard were recruited primarily from central Italy, unlike most of the Roman Army, the Guards were made up of all Italian citizens and they are referred to as ââ¬Å"the true-born sons of Italyâ⬠by Piso the chosen heir of Galba. ââ¬Å"The Praetorians therefore became the symbolic living descendants of the glorious Roman pastâ⬠(Wasileski 32).The Praetorians were thought to be the Emperorsââ¬â¢ symbol of power ââ¬Å"The Praetorians were a visible symbol of that [Emperorââ¬â¢s] force in the Capitalâ⬠(Wasileski 1). The transition from Bodyguard to Political Power gave the Praetorian Guard a sense of power, especially the Praetorian Prefects Most of the infamous stories surrounding the Praetorian Guards assassinating their emperors are in fact only about a few guards following a very ambitious Praetorian Prefect. Praetorian Prefects usually do not serve with Praetorianââ¬â¢s before taking command. They are mainly administrators for the Guard and most do not have ... ...ki 20). It also should be known that the Praetorian Guard was still a personal bodyguard and on most occasions they served their Emperors faithfully and they actually helped keep the peace and continued to do their duty to the Emperor overall. However with the realization of their political powers the Praetorian Prefects will use the Praetorian Guard to affect what happens behind the palace doors more frequently and more suiting to their own agendas. Those loyal and heroic men of the Guard are slowly being turned into infamous tools used to further corrupt ambitions and disloyal treasons. Though despite all of the bribes and corruption the Guard will always be that awe striking symbol for Roman might, they will always be remembered as the Emperorââ¬â¢s right hand. They will always take their place in the hallowed annals of history as the Emperorââ¬â¢s elite bodyguards.
Thursday, October 24, 2019
Jose Rizal’s Poem and Writings
Why did Rizal write the following poems and essays? * To the Philippine Youth. He wrote this to emphasize that the youth is the hope of our nation and that they should be educated to help in the progress of the country. He also included that Filipino should love their own mother tongue. * My First Inspiration. This was written by Rizal to teach us that our mother should be our first inspiration as our mother is the one who bear us and gives us the support from the very beginning.Our mother is also our first teacher. * Love of Country. This was written by Rizal to remind us that we must love our own motherland and as Filipinos we should somehow sacrifice ourselves for our country. * A Remembrance for My Town. This was written by Rizal for us Filipinos to be reminded that we should not forget our fatherland where we came from and the cultures we are used to and values we are taught of. * Through Education, Our Motherland Receives Life.Rizal wrote this to open our minds that as the Fili pino acquires education, he can help the country in seeking freedom and improving the life of the Filipinos. * To the Flowers of Heidelberg. Rizal wrote this while he was in Heidelberg as they were having their tour, wherein the flowers blooming in Heidelberg reminds him of his garden in Calamba * My Retreat. This poem was written in account of Rizalââ¬â¢s motherââ¬â¢s request to revive his interest in writing poems.Here, he portrayed how serene his life was while he is in exile. Rizal clearly expressed his acceptance of his fate and that justice will overcome in the end. * A Letter to Young Women of Malolos. This famous essay was written to commend the young women of Malolos for their courage to establish a school where they could learn Spanish despite the opposition of the parish priest Fr. Garcia.This essay also contains Rizalââ¬â¢s ultimate desire which is for the Filipino women to have the same opportunity enjoyed by men in terms of education since education will unsha ckle the women. * My Last Farewell. This poem was written by Rizal showing his spirit of fairness and justice. This is his farewell to his native land which he gladly offers his life. In this poem, it depicts that he faced his death calmly for he was aware that he is going to a place where there are no claves and God reigns supreme.
Wednesday, October 23, 2019
Essay for the Sandpiper Essay
Tragedy, in multiple views leads to grief, misery and may even cause emotional desensitization. However this solely depends on the cause of such tragedy. A simple tragedy exists as a result of the irony of combining diverse religion and cultures and is especially expressed in the story ââ¬Å"Sandpiperâ⬠. Here author Ahdaf Soueif expresses cultural differences through the breaking relationship of a European writer and her Egyptian husband. Acquiescent undermine passivity Being the protagonist, the narrator becomes the view point character in the story and this is where audience criticisms take place. From the beginning she seems to display a sort of weakness and compliance towards events; watching the waves swoop back into the sea; conforming to her lack of work and loss of identity ; ââ¬Å"watching (her husband) vanishâ⬠, and watching her daughter ââ¬Å"grow awayâ⬠from herself. The sand image, as the story opens portrays her compliance-The way she did not wish to o bstruct nature`s pattern of ââ¬Å"one grain of sandâ⬠because of her movement. Later as Um Sabir (her ââ¬Å"husband`s old nannyâ⬠) prevents her from doing any work, her feminine independence also appears to be deplored yet she simply accepts this fact and though seeming solemn, does not take any action. The reader soon becomes critical about such fragility. Notice how the writer mentions -ââ¬Å"watchâ⬠her husband vanish. Due to her foreignness, she seemed to slowly fade away from her and her husband`s relationship and displays severe grief. However it appears indeed so absurd for the reader, because this narrator does not develop any sort of resistance to her dilemma. Furthermore her despondency grows gradually, and it seems that her daughter is being torn away from her the same way as with her husband. She simply pines her heart and the narrator grows a sort of dissent for the protagonist. Sandpiper a coastal bird which cannot fly too high nor too far from the co astal region (due to its habitat and feeding habits) is a perfect name for this story it seems. The way the protagonistââ¬â¢s life appears limited and restricted is definitely the main cause. However the reader may wonder why the narrator does not rebel to this lifestyle. There may be numerous causes. Firstly notice the narrators patience as she sits by the beach observing the water`s ââ¬Å"frilled white edge nibbling at the sandâ⬠. As she displays no qualms to her situations (for example being deprived of work as previously mentioned) it seems she still retains hope- of a happy lifestyle. This exaggerated patience she conforms, may perhaps be one of the reason she does not rebel. Another may be simply her love of and to sustain the happiness of her daughter. These causes all sum to the habitat and ability of a ââ¬Å"Sandpiperâ⬠, its only restrictions. Therefore it seems that the protagonist subsists in a self imposed jail, like a sandpiper and indeed does not soar beyond the beach which could momentarily give access to another sort of freedom, mentally, from her own conscience. However if we pay attention to the situation the author rejects such criticisms-instead condemning the readers as absurd. Certainly following different cultures is not the protagonists fault. The consistent confusion and grief of the narratorââ¬â¢s situation is perhaps the cause of her helplessness. This way the author deems the protagonist as universal for humans; which either are NOT exceptions, to displaying similar responses, in such emotionally grim situations and though her image is portrayed as weak it is not held true to how we asses her. In some way the writer creates ambivalent views one portraying the theme of ââ¬Ëfateââ¬â¢ and the other ââ¬Ëfree willââ¬â¢. A customary feature, to be noticed in this story is the authors unvarying image of the beach. Obviously this picture signifies the present and therefore, perhaps, alludes to the narrators ââ¬Ëdriftingââ¬â¢ thoughts. It also seems, the descriptions of the sand and the sea reflect her emotions. As the story opens, observe the serene albeit somewhat somber, descriptions (of the beach), in the past participle: ââ¬Å"I used to see patternsâ⬠¦I did not want â⬠¦. I used to sitâ⬠. Definitely the narrator is affectionately looking back at nostalgia, yet with regret. Her emotions drift in melancholy as a compliant stream of conscience guides her and suddenly we imagine a somber weak character, in passivity to not stir a single ââ¬Å"grain of sandâ⬠from its ââ¬Ënaturalââ¬â¢ pattern. This is where the readers display an interest to this character`s matters. Slowly her emotions begin to frill as the descriptions become gradually violent ââ¬âââ¬Å"the sea unceasingly shiftsâ⬠¦surges forward with a low growlâ⬠¦ like thousand snakesâ⬠.By now the reader is absorbed into the persona`s feelings. The usage of the personal pronoun ââ¬Å"Iâ⬠becomes highly universal to the reader and definitely induces sympathy. Finally, as she ââ¬Å"revert(s) to (the) dry grains that would easily brush awayâ⬠the emotions are returned to the previous serenity however now there seems to be a hint of pain, a hint of helplessness. This way the writer skillfully attains the reader`s attention to the story, and somewhat forth shadows incidents in the story, pertaining to the emotions. Hereby the atmosphere seems so somber, so calm; slowly the reader drifts in with the thoughts of the writer. What the reader may also take notice, with hindsight, is that perhaps Soueif uses this initial beach image as an extended metaphor for the life of the narrator; as in the beginning her life was filled with bliss (in love with her husband), which suddenly changed to desperation and somewhat anger (as he slowly ââ¬Å"slip awayâ⬠from her) and finally grief (of the freedom she lost). Proactive pragmatic The next imagery of the beach occurs after she mentions the second summer at the ââ¬Å"beach house west of Alexandriaâ⬠. Here the narrator utilizes the sand and the sea as symbols for her husband and herself, the way these two entities seemed to ââ¬Å"meet and flirt and touchâ⬠and establishes the theme of love . However, reading between the lines, perhaps the writer forth shadows a sort of obscurity in the relationship. Notice how the sand and the sea simply ââ¬Å"meetâ⬠metaphorically indicating love; although away from this ââ¬Å"edgeâ⬠such love does not seem to prevail as the sea and the sand form a tight boundary. Also the sea consistently ââ¬Å"driftsâ⬠and the sand itself shifts, especially with the pressure of the waves: perhaps the author accentuates fluid emotions which flow and ââ¬Å"shiftâ⬠with due time and therefore depicts this couple to slowly ââ¬Å"driftâ⬠apart from each other. This way another theme, of relativity of time and emotion is established here. The ending of the story also prevails with this beach image. It seems the narrator is back to the present and this picture plays the greatest significance as she sees ââ¬Å"different things from those 6 years agoâ⬠. Now she appears calmer yet more melancholic. The reader can effective ly perceive such emotion; especially in the lines ââ¬Å"the last of the foam is swallowed bubbling into the sandâ⬠and ââ¬Å"with each ebb of green water the sand looses part of itself to the seaâ⬠. This definitely feels somber; as if love is being persistently broken down by the force of nature. Realistically, it seems such force subsists as cultural pressure. Where the couple belonging to 2 different cultures altogether formed such a relationship, the narrators ââ¬Å"foreignnessâ⬠¦began to irritate him (her husband)â⬠. Cultural pressure and foreign tensions arise as a conflict due to the ignorance of each other`s culture and perhaps a development in this slowly weakened their relationships. Not only does the husband feel irate yet this deplored the protagonist`s freedom- ââ¬Å"I tried at first at least to help, but she wouldâ⬠¦Ã¢â¬ ¦ease the duster or the vacuum cleaner from my handâ⬠. Coming back to the coastal descriptions, note how the author mentions ââ¬Å"theâ⬠¦foam is swallowed bubbling into the sandâ⬠and how these two bodies meet but never ââ¬Ëmixââ¬â¢. Probably the author, here portrays the theme of immiscibility. As sea and sand are immiscible it appears the foreignness and its resultant family tensions never intended a strong relationship; the love of both the narrator and her husband was immiscible, which would interact, yet as easily drift away. Perhaps this way the author undermines the system of religion. Indeed such a trivial matter, as exemplified is the commencement of weak relations and eventually such tragedies; for certainly, every being strays ethnocentric and this simple arrogance leads to major conflicts. This is later supported as the narrator finally questions-ââ¬Å"But what do the waves know of the massed, hot, still sands of the desert? And what does the beach know of the depths, the cold currentsâ⬠¦where the water turns a deeper blue.â⬠.Duplicity is heavily prevalent due to ignorance of other religion, and like the sand and the sea it extends massively. What the writer Ahdaf Soueif is attempting to accentuate is that this concept of worldly cultures actually constructs a sort of mistrust amongst others and its great irony is exhibited in the form of this story Another image which we can relate to this theme is the difficulty, even dislike the wife shows towards adapting to a different culture. During the second summer at the beach house the narrator mentions her nostalgia of her hometown (Europe as Georgian sq uare is mentioned) and ââ¬Å"missesâ⬠her time spent there. The moment this is mentioned suspicion rises in the readers mind; of her happiness following the new culture. She does display a sort of irritation as she is not allowed to work at home. Finally (later) she appears to complain- ââ¬Å"my foreignnessâ⬠¦my inability to remember nameâ⬠¦struggles with his (her husbandââ¬â¢s) languageâ⬠, etc. Definitely the author is attempting to depict another cultural pressure here; despite the passage of time, evidently she depicts, that the wife has problems shifting to the new culture. Ironically, though, this foreignness actually appealed her husband yet now repelled him. LorDhRUv
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